The NBA or the National Basketball Association was founded in 1946 and only 11 teams were part of it then. Since then, it has been the dream of every basketball team in the country to become part of the NBA. Of course, only a few clubs actually make that goal and the majority of smaller clubs now focus more on ensuring that their individual players have a shot at becoming NBA players. They do this in a variety of ways, albeit mostly through rigorous training. Every player, however, is an investment and this means that small clubs do expect a degree of loyalty for their team and the investment they have made in them before they move on to the NBA.

Creating that loyalty is a type of marketing. It is about promoting your team inwards, rather than outwards. As all clubs have a club house where drinks can be consumed, one of the easiest ways to increase brand awareness and to market your club to the actual team players is by getting your name visibly out there at every opportunity. Our 16 oz basketball pub glass is just such a tool. It can be printed with your club's name or logo and has a range of customization options. Serving the drinks in your club house in these glasses will immediately increase awareness of the brand you are trying to create and the loyalty you expect from your players. Additionally, it makes for a fantastic corporate gift to give to potential sponsors or others who invest in your club.