Nonprofit organizations face the dual challenge of raising awareness while operating on limited budgets. Promotional products, or “promo products,” provide a cost-effective way to spread your message, engage supporters, and boost your nonprofit’s visibility. From tote bags to water bottles, branded giveaways can reinforce your mission while leaving a lasting impression.

Here are 10+ easy and impactful ways to promote your nonprofit using promotional products.

1. Branded Reusable Grocery Bags

Reusable wine grocery bags are one of the most effective and sustainable promo items for nonprofits. They offer high visibility in public spaces like grocery stores, farmers’ markets, and community events.

• Why it works: Reusable bags align well with nonprofits focused on environmental, community, or wellness causes.

• Pro tip: Include your nonprofit’s logo, website, and slogan on the bag to encourage conversations about your mission wherever the bag travels.

According to ASI’s Global Ad Impressions Study (2023), consumers keep branded reusable bags for an average of 11 months, generating thousands of impressions (ASI, 2023).

2. Custom T-Shirts for Volunteers and Events

Outfitting your volunteers and event staff with branded t-shirts boosts professionalism and creates brand ambassadors out in the community.

• Why it works: T-shirts make your nonprofit more recognizable during outreach events and can also be sold as merchandise for fundraising.

• Bonus: Participants are likely to continue wearing them casually, extending your reach.

3. Branded Water Bottles

A reusable water bottle with your nonprofit’s logo is a high-value promo product that appeals to all demographics.

• Why it works: It’s a functional item that recipients use regularly at the gym, office, or on-the-go, keeping your brand front and center.

• Eco-friendly option: Choose stainless steel or BPA-free options to appeal to environmentally conscious supporters.

4. Custom Notebooks and Journals

Custom notebooks are versatile promo products ideal for donor gifts, conference swag, or educational initiatives.

• Why it works: Every time the recipient opens the notebook, they’re reminded of your nonprofit’s mission and message.

• Add value: Include inspirational quotes or facts about your nonprofit’s impact on select pages.

5. Event Giveaways: Keychains and Buttons

Small, cost-effective items like keychains and buttons are perfect for festivals, expos, and community fairs.

• Why it works: These items are easy to distribute in large quantities and work well as conversation starters.

• Tip: Include eye-catching designs or slogans related to your cause.

6. Tote Bags for Conferences and Fundraisers

In addition to grocery bags, simple canvas tote bags are a hit at conferences and fundraisers.

• Why it works: They double as swag bags during events and are reusable by attendees in their daily lives.

• Pro tip: Partner with local artists to create limited-edition tote designs that supporters will be proud to carry.

7. Promotional Stickers

Stickers are an underrated but highly effective promotional tool. They’re inexpensive, portable, and customizable.

• Why it works: Supporters can place stickers on laptops, water bottles, or car windows, expanding your message to new audiences.

• Pro tip: Use QR codes on stickers that link directly to donation pages or your nonprofit’s story.

8. Custom Face Masks

Though their demand has declined since peak pandemic levels, branded face masks are still relevant for certain organizations, especially healthcare, community wellness, or food banks.

• Why it works: They offer a blend of practicality and branding, especially for in-person events or volunteer programs.

9. Pens and Desk Accessories

Branded pens, sticky notes, and desk accessories are classic promo items that still offer value, especially in office settings or for donor appreciation packages.

• Why it works: These small items are kept and used frequently, offering consistent exposure.

10. Phone Accessories

Consider branded phone stands, grips, or cleaning cloths as part of your promo arsenal.

• Why it works: Phone-related items provide daily brand impressions and appeal to a wide demographic.

• Tip: Pair them with digital outreach campaigns for maximum impact.

11. Eco-Friendly Promo Kits

Bundle multiple sustainable items, such as reusable utensils, metal straws, and cotton wine bags, into an eco-friendly “welcome kit” for new donors or partners.

• Why it works: These kits reinforce your nonprofit’s values and encourage supporters to live in alignment with your mission.

How Promo Products Support Nonprofit Growth

According to Nonprofit Marketing Guide (2023), branded promotional items can increase donor engagement, improve event attendance, and enhance community recognition. These items create tangible touchpoints that strengthen relationships with both current supporters and new prospects (Nonprofit Marketing Guide, 2023).

By selecting products aligned with your nonprofit’s identity—whether it’s environmental stewardship, education, or community support—you’ll make a bigger impact with every giveaway.

Conclusion

Promo products are more than just giveaways—they are conversation starters, donor engagement tools, and lasting reminders of your nonprofit’s mission. By using items like reusable grocery bags, branded t-shirts, or eco-friendly kits, nonprofits can enhance their outreach efforts while staying within budget.

When thoughtfully selected, promotional items can help grow your organization’s visibility and support for years to come.

References

• Advertising Specialty Institute. (2023). Global Ad Impressions Study 2023. Retrieved from https://www.asicentral.com/research

• Nonprofit Marketing Guide. (2023). The role of branded merchandise in nonprofit outreach. Nonprofit Marketing Guide Reports. Retrieved from https://www.nonprofitmarketingguide.com