In good times and in bad times we often are looking for a toast to make us feel good. Does alcohol really make you happier, though? We thought through this question in the following infographic!
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To drink is human…to drink alcohol is superhuman
- The Party Got Started At The Beginning Of Time
- 10 million years ago human’s caught their first buzz by eating rotten fruit that had turned alcoholic
- Aided survival by increasing available food supply
- 10K+ years ago the first beer mug was made
- 6K years ago Egyptian slaves were given 1.3 gallons of beer/day while building the pyramids
- 2K+ years ago grapevine production was ordered by the Roman senate & wine flowed freely to the public
- 10 million years ago human’s caught their first buzz by eating rotten fruit that had turned alcoholic
The rules of social drinking influence your behavior more than actual drinking laws
- Drink Like A King—Why What & Where You Drink Matters
- Who likes to take the edge off?
- 87.6% of Americans over 18 have consumed alcoholic beverages
- 1 in 6 U.S. adults binge drink once a week, consuming an average of 8 drinks in one sitting
- Europeans consume 29% more alcohol per person than the U.S.—that’s more than any other area of the world!
- What does your drink say about you?
- Beverages help declare who you are and who you want to be
- National identity is closely linked to native drinks
- Who likes to take the edge off?
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- Bourbon for Americans
- Tequila for Mexicans
- Beer for Germans
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- When should you pop bottles?
- Alcohol is used to define the nature of an event, situation, or celebration
- Champagne associated with celebrations
- Wine with meals
- Beer for casual gatherings
- Shots are for getting s#!% faced!
- Alcohol is used to define the nature of an event, situation, or celebration
- Where is your local watering hole?
- In 2015, $24 billion was generated by U.S. bars and nightclubs
- Drinking culture varies from country to country
- South Koreans like to drink “bombs,” different mixtures of whiskey and beer
- Spanish bars are more family forward than the U.S. and even allow under age children
- Germany holds a month long festival celebrating beer known as Oktoberfest
- Bars tend to be more socially accepting
- Different rules & customs than normal society
- Allow people to “loosen up”
- Why do we celebrate by drinking?
- Drinking marks the shift from work to play
- 51.2% of American’s had a drink on St. Patrick’s day in 2016
- Alcohol is a traditional part of our symbolic rituals and aids the transition from one phase of life to the next
- Marriages
- Birthdays
- New Jobs
- Retirement
- Drinking marks the shift from work to play
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Because no great story ever started with a salad..
- Liquid Courage & Catching A Hangover
- What happens when you party too hard?
- Heavy drinking depletes these endorphins, resulting in a physical & emotional hangover that can lead
- What happens when you party too hard?
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- Headache
- Nausea
- Dizziness
- Dehydration
- Mood imbalances
- Over indulging can be more than tomorrow’s problem
- 31% of U.S. driving fatalities are caused by drunk drivers
- Men are 2X more likely to die from alcohol related causes than women
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- But what good can it do for your mind and body?
- Alcohol releases endorphins in pleasure centers in the brain
- Exercise, meditation, & sunshine also release endorphins
- Rising levels of endorphins
- Create stronger sense of pleasure as well as intoxication
- Causes feelings of happiness, confidence, & lowered inhibitions
- Can create a euphoric state of consciousness when highly intoxicated
- ≈ 4/5 drinks for men
- ≈ 3/4 drinks for women
- Alcohol releases endorphins in pleasure centers in the brain
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So is alcohol good for you or what?
- Moderate drinking (1-2 drinks/day) is shown to have positive health benefits
- Lowers risk of heart disease
- Improves libido & reduces risk or erectile dysfunction by 25-30%
- 23% less likely to develop Alzheimer’s or other forms of dementia
- Reduces risk of type 2 diabetes compared to non-drinkers