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Douglas R. Lober

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Branding & Social Media Articles

What You Need To Know About Imprint Colors

If you are looking into promotional products for your business, you may be slightly floored by all the different terms you come across when it comes to imprint colors. Some of the terms that you may have seen include PMS, …

What Role Does A Logo Play In Your Branding Strategy?

If you have a business, your goal should be to become the number one choice for all your customers. An important part of actually achieving this is by creating a strong brand and image. One important element of branding is …

How Social Media Plays its Part in the Customer Life Cycle

Users of social media use different ways to discover, research and stay in touch with their favorite brands, but all of them rely on common social networks all through the customer life cycle, so says a 2013 study by Wildfire. …

Keep Your Customers Engaged or Else: 9 Tips to Keep in Mind

One of the most important ways to keep your wine business growing is to improve upon customer engagement and retention. After all, it is easier to keep a current customer who makes repeat purchases, than it is to find an …

10 Best Facebook Page Apps for Building your Brand

One of the best ways to use your company’s Facebook page to build your brand is to use Facebook Apps designed by third parties. If you do this, your Facebook page is going to be much more appealing to your …

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