Google+ has grown to over 300 million active users, so if your winery doesn’t have a presence on the Google-owned social media network yet, it’s time to take a look and consider whether it is a good fit for you. …
Branding & Social Media Articles
What You Need To Know About Imprint Colors
If you are looking into promotional products for your business, you may be slightly floored by all the different terms you come across when it comes to imprint colors. Some of the terms that you may have seen include PMS, …
What Role Does A Logo Play In Your Branding Strategy?
If you have a business, your goal should be to become the number one choice for all your customers. An important part of actually achieving this is by creating a strong brand and image. One important element of branding is …
RGB, CMYK, and PMS Pantone Colors: Where To Use Them and When!
How often do you see a business’ website and their promotional material and notice that the colors used aren’t exactly the same? Or when you go to a presentation booth and notice that the colors on their fliers aren’t a …
How Social Media Plays its Part in the Customer Life Cycle
Users of social media use different ways to discover, research and stay in touch with their favorite brands, but all of them rely on common social networks all through the customer life cycle, so says a 2013 study by Wildfire. …
Keep Your Customers Engaged or Else: 9 Tips to Keep in Mind
One of the most important ways to keep your wine business growing is to improve upon customer engagement and retention. After all, it is easier to keep a current customer who makes repeat purchases, than it is to find an …
10 Best Facebook Page Apps for Building your Brand
One of the best ways to use your company’s Facebook page to build your brand is to use Facebook Apps designed by third parties. If you do this, your Facebook page is going to be much more appealing to your …
How Many Brand Impressions will your Promotional Bag Actually Get?
How do you decide whether promotional wine or beer bags are worth the investment? One method is to estimate how many brand impressions you’ll get—that is, how many times your bags will be seen—and figure out how much you’ll be …