About Using Jute Wine Bags

Popular for their rustic charm, easy compatibility with a wide range of shabby chic styles and themes, and their sustainability, jute bags are the perfect complement to a lovely bottle of wine. Whether you opt for a bag that holds one bottle or two (or four), has bamboo or fabric handles, a mesh or plastic window (or no window at all!), you can’t miss with a beautiful jute wine bag.

What’s In a Name? Jute, Burlap and Hessian

Before we go another step, let’s explore what exactly the difference is between jute, burlap and hessian. The names are sometimes used interchangeably, which can be very confusing to the fabric novice trying to choose a wine bag to up the classiness factor of a wine shop or vineyard gift store, a business hoping to provide the perfect present to clients and customers, or a confused bride just hoping to find the right favor for her favored guests.

As it turns out, all three of these names can be applied equally. In the United States and Canada, the fabric made from the jute plant is most commonly known as burlap , whereas in the rest of the world it is usually referred to as hessian, apparently after the uniforms of 18-century German soldiers from Hesse, who were collectively known as Hessians.

Originally, burlap was used as the backing material for rugs, carpet and linoleum. It was also – and to a certain extent still is – widely used as a common material for sacks that contained flour, grain, sand and other loose materials (think of the stereotypical sandbag barrier people built to protect against floods). These were often referred to as gunnysacks, and may help explain why burlap is also referred to as “sack cloth.”

Nowadays many people love the look of jute’s natural, rustic fibers, making it a popular material for handbags, tablecloths, napkins, tapestries, and even garments. And of course … wine bags. It is a loosely woven cloth, which allows it to breath, and is naturally somewhat stiff, which makes it useful in projects requiring a fabric that can hold up to some wear and tear (again, wine bags anyone?).

If you see jute or burlap items for sale and are still confused about the difference, this may be due to the fact that “jute” is often used to refer to fabric that’s a little bit stiffer than burlap, or to any fabric that is made from the jute plant but doesn’t fit the precise description of jute. Either way, both are made from the jute plant and offer the same organic appeal.

The Many Uses of Beautiful Jute

As a business, jute bags draw customers in and offer that value-added touch that really helps in a gift-giving, promotional or celebratory setting. Wine shop and vineyard owners who send their customers off with a beautiful jute bag rather than a simple paper one have a better chance of seeing that customer again. Then again, why give away what you could sell? Lots of people will pay good money for such a beautiful bag, so don’t shy away from stocking your shelves with them.

Of course, your bag doesn’t have to live its entire life as a wine carrier. It can also do double duty as a candle bag, a home for jars of canned goods or candies, or other types of drink. And don’t forget that these wine bags will easily accommodate champagne, specialty beers and port as well as typical bottles of wine, so use them to their fullest effect. Want to give your customers a nudge? Put a sign up explaining their many uses.

Advertisement for the Ages

These days, people are all about genuine products and services. You know, the kind that sell themselves without requiring a whole bunch of convincing from the company, because that just doesn’t ring true, does it? Nope. Well, if you’re looking for this kind of advertising for your restaurant, wine shop, vineyard, or any other type of business, we’ve got the perfect solution for you.

You guessed it: jute bags. We have a ton of options in stock, varying in design, handle type, wine-holding capacity, size and shape, aesthetic appeal and more. Our bags are also super customizable, so no matter what look you’re going for, we can help you brand it perfectly. With your name and logo on it, your jute bag goes from being stylish and classy to being downright advertorial. What’s not to like?

Naturally this explains why jute wine bags are becoming so popular in businesses right now. They’re pretty, reusable (points for sustainability!), effective as advertisements, customers love them, and best of all, you can put a wine bottle inside! Whereas a customer might not wish to save a plain paper bag, a customized jute wine bag really calls out to passersby for notice. This priceless type of advertisement pays itself back over and over, especially considering the fact that most customers will eventually pass on the bag to someone else, who will also pass it on, and on, and on … and each time, a new person encounters your brand.

Especially since jute is such a long-lasting material, you don’t need to worry about the bag breaking down after only a few uses. It will keep going for years, treated well, which is free advertising you don’t even have to think about … ever again.